They found that as page load times go up, the chance of someone bouncing from your site increases dramatically: That connection is backed up and supported by Google’s new PageSpeed industry benchmarks. There was even an entire update about it. However, Google says page speed does matter. However, the average load time of a site on the first page is 1.65 seconds, which is decently fast. Surprisingly, they found page speed and ranking don’t seem to be correlated. They wanted to figure out which factors were the most common among sites ranked in the top 10 results. So focusing on page speed is paramount to having a successful company and a website that converts.īacklinko recently conducted a study where they analyzed over eleven million search engine results pages (SERPs) on Google.
If your website isn’t on par with the top 10 organic pages, you won’t rank on the first page. Page speed is a critical factor in ranking your website higher on Google’s search engine results. Here’s how to score a perfect 100% on Google’s PageSpeed Insights and why you need to accomplish this feat. Unfortunately, they don’t give you the best instructions on getting your score to 100%. Thankfully, Google offers the PageSpeed Insights tool to find out what you need to fix. If your site is fast, you have a better chance of ranking on Google over slow sites that drive high bounce rates. The faster your site loads, the lower the bounce rate. You need to fix those issues fast, because Google will ding your website if you don’t.
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